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Saturday, September 11 • 12:00pm - 1:15pm
Building an Attractional Messaging Strategy for Your Spa (SM2) [EARN 1 CEH]

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Do you struggle with cancellations, complaining clients, lackluster open houses, not knowing what to post on social, or better yet, potential clients confused about your offerings? All of these events are the result of not having a messaging strategy for your spa. In order to call out your highest-aligned client, those that are brimming with excitement to get an appointment in your spa and will give a glowing review to all of their friends afterwards, you need a cohesive messaging strategy that unites all of your digital platforms and marketing materials. During this session, attendees will walk away knowing how to create a brand messaging guide for their spa and learn how to use the guide to help with their content strategy across their website, booking site, social media platforms, and marketing materials.

The Chicago Cosmetologists Association, Inc. is an approved sponsor of continuing education by the Illinois Department of Financial and Professional Regulation (license #190-000101). CE credit is approved in Illinois, Iowa, Maryland, Nevada, and North Carolina. Additional states to come. Please check with your state’s licensing department to ensure that you have the approved credit hours you need to keep your license current. Please note that these programs are subject to change without notice.

Adding a session to your schedule is NOT a formal registration. To ensure your place in the meeting room, you must register and pay for the session via the registration system. Click here to register.​​​

Speakers
avatar for TiAnna Anderson

TiAnna Anderson

Anderson Innovative Marketing (AIM)
TiAnna Anderson’s life mission is to show others how to live an abundant life no matter their circumstances and to be a mentor and mentee at all times. She is passionately called to serve underrepresented minority women and youth. This belief system is infused into her everyday... Read More →


Saturday September 11, 2021 12:00pm - 1:15pm CDT
Room 49
  Social Media & Marketing